BP Graduate Campaign

The brief was to develop a Graduate EVP that supports the corporate brand vision, articulates BP’s offer to graduates, expresses BP’s values
and hopefully attracts the very best graduate talent.

What their graduates have to say is important. To their teams, to their divisions, to the business. But most of all, to their peers. No filters, no management, no moderation. Just authentic perspectives from real life graduates. And by giving students the chance to see BP from a graduate’s perspective, we’re also giving them the chance to see how they could fit in.