This is my McDonald’s

Campaign

This is my McDonald’s

Everybody knows Ronald McDonald. The Big Mac, the golden arches, the Happy Meals. But fewer people know the franchisees behind it all. The people who make it all happen, the moment-makers. This big idea brings them to the fore – celebrating their work, their story and putting their name in lights.

These are a few examples from the winning pitch of the kind of collateral I produce for presentations:

 

Info
Tags:

Art, Design

Client

McDonald's